Web Design / Data Analytics

Amplifying Conversion Rates

One of my most rewarding experiences was overhauling the website for Eclipse Communications completely. Recognizing the need for a more user-friendly interface optimized for all devices, I spearheaded the effort to revamp their online presence from scratch.

The process began with an in-depth keyword analysis to identify those driving traffic to the site and uncover potential opportunities to boost its ranking. After meticulous planning and execution, we launched the rejuvenated site.

The fruits of our labor became evident within a year. Web impressions for Eclipse skyrocketed from 17k to a staggering 54k. Even more impressively, the conversion rate for targeted keyword phrases such as “internet provider near me” doubled, achieving a 33.4% click-through rate (CTR). This significant leap indicated that the website was ranking at the top for that keyword phrase.

This remarkable progress underscored the SEO enhancements attributed to the website redesign, ultimately proving to be a game-changer for Eclipse Communications. The owner recently shared that even during the typically slower winter season, they were receiving an above-average volume of service requests.

Minimizing Bounce Rate

In addition to a surge in traffic and improved SEO performance, Eclipse Communications also witnessed a marked improvement in user experience. Prior to the website makeover, Eclipse grappled with a bounce rate around 60%. However, post-transformation, we managed to reduce this figure to the low 40’s.

This achievement is particularly noteworthy for a service-based business. A lower bounce rate signifies engaging content that encourages visitors to spend more time exploring the site. This improvement not only validates the success of the redesign but also emphasizes the crucial role user experience plays in retaining visitors.

Boosting Web Traffic

FrankZ, a popular local restaurant situated in downtown Frankfort, commissioned me to transition their existing Wix website to WordPress. I seized this opportunity to completely redesign their site, creating fresh, captivating copy in the process.

With the understanding that most site visitors would likely be tourists searching for dining options via mobile devices, I designed the website to be intuitive and mobile-friendly. The transformation was truly remarkable.

In a year-over-year comparison, we observed some significant enhancements. FrankZ’s Click-Through-Rate (CTR) saw a nearly 2% increase, a substantial achievement in the digital marketing realm. Impressions, indicating how often their site appeared in search results, surged by an impressive 50%.

The real testament to this success story, however, lies in the clicks. Within a three month timeframe, total clicks nearly doubled from 502 to 979 a year later. This dramatic growth highlights the power of an expertly executed website redesign, a success story I’m proud to include in my portfolio.

Turn your traffic into loyal customers and return visitors. Don’t miss out!

Let’s Start a Conversation

P.S. –  The hidden woman is my wife 🙂